An entire sense is being denied. An entire sphere of experience, something so utterly primal and fundamental, is being drowned out. It is another thing being killed by consumer society. and this thing is scent.
Consumerism has reached into the lives and habits of the ordinary people, and sold to them ‘freshness’ in a pressurized spray can full of toxic chemicals, or a colourful bottle of fabric conditioner.
It has even colonized the shitter, because now you can buy a spray to protect that small lake of water from the occasion of human effluence.
I remember as far back as Secondary School people being publicly put on trial by inquisition and humiliated for not having a bath every single day. One of the worst insults going was that someone had the scent of a human being. It took till adulthood to realize how these conforming kids were being influenced by the sick, anxious society around them.
Consumerist hygiene is not about basic cleanliness – it is about feeding on anxiety and promoting what is artificial to people who are trained to be insecure and overly self-analytical. It is about the creation of artificial needs through its control of custom.
If you are trying to run away from the realities of your own body, you are not going to get very far.
It is not only a shame that something artificial is seen as good, but that what is truly good is seldom experienced. Scent is an entire language, one that is being denied and underdeveloped by homogeneity.
It is not a trivial matter, we are being made less sensate. People will never know what it means to have developed scent-senses. They will never know that even their own comfort is at stake, as they are constantly surrounded by artificial chemicals, rather than what is natural. Worse they will impose their anxieties on others by social law.
Chemical roses and chemical blooms, clothes covered in poisons to be washed into the seas, a planet poisoned for the vanities and stupidities of a species which seems to be doing all it can to promote misanthropy and self-destruction.
What could be more idiotic and futile than trying to mask what you truly are?